Telltale’s relationship marketing strategy and viral coupons

I’ve just mentioned two interesting deals on Telltate’s games and wanted to share my thoughts on the viral mechanism they are trying to leverage.

I think it’s great!

First, a word on the concept for those of you who have not read my previous post. The idea is quite simple:

1. Telltale sent a unique coupon to every newsletter subscriber,
2. The coupon allows anyone to get a discount on Telltale’s games,
3. Everytime a coupon is used, its ‘owner’ receives a $1 store credit.

Here are the two reasons why I think it is smart, beyond the viral nature of the campaign: