Questioning IGA’s efficacy – Master Thesis, chapter 3 overview

More information on chapter 1 and chapter 2.

From the last chapter – or simply from its summary, you can have the feeling IGA is the next big thing. Well, hold that thought a second. Have you ever wondered what it took to make a successful IGA campaign? Which types of games are well suited to IGA and which are not? On top of that, did you ever ask a gamer what if thought about having his favorite covered with ads?

Rather than trying to sum up the whole chapter, you will have to make do with a few advice :)
Advertising in games is very tricky and, in a nutshell, I see two – no wait! three – viable options.

In-Game Advertising 101 – Master Thesis, chapter 2 overview

After Chapter 1, time to see what’s chapter 2 is about :)

First of all, let’s define IGA: In-Game Advertising refers to the action of embedded an ad into a Video Game.

How about we sum its strengths with a few bullet points?

From traditional media to new media – Master Thesis, chapter 1 overview

Before getting into great details about what makes IGA relevant to advertisers or the game genres suited to IGA, I thought I would give some sort of overview.

Here we go for a sneak peak at Chapter 1 :)

Our media habits are changing, we spend less time reading the papers or watching TV then we used to.